When Winshaw started trading in 2013, we wanted to bring a new energy and approach to business growth. Sales teams were blaming marketing for not delivering enough leads, and marketing teams were accusing their counterparts in sales of being lethargic and complacent.
Company leaders and owners were constantly frustrated with the internal bottlenecks that were hindering commercial teams from working effectively. And even when these companies brought in marketing agencies or sales consultants, they often failed to convert expensive strategy ideas into revenue.
The challenge was always the same – slow growth; disappointing sales. Despite long lists of external factors and excuses, almost every single growth challenge we saw could have been solved with a change to internal working practices. The systems were broken – they might have the right people but poorly constructed processes and an unwillingness to evaluate the real issues.
Our prior experience prompted us to start a consultancy that could help businesses address the underlying reasons why growth was so elusive. We were convinced that by working with the right partner, companies could outperform their competitors and deliver sustainable growth. And so, Winshaw was born to help ambitious companies build effective growth engines that weren’t shackled by legacy systems and operating models.